Implementation of a packaging, merchandising and POS validation tool

Clarins is a French family cosmetics company founded in Paris in 1954 by Jacques Courtin-Clarins. The company produces and markets skincare and make-up products, and is also a player in the spa and wellness sectors.

Clarins is present in over 150 countries with the Clarins and My Blend brands, and is number 1 in high-end skincare in Europe. Exported worldwide, its products are formulated and designed in Clarins Laboratories in France.

Context and objectives

Clarins has highlighted the need to improve the following levers as part of a global approach to “marketing efficiency”:

  • Work processes
  • Quality of service and team productivity
  • Potential savings on prepress services


  • Adopt an optimized prepress work process
  • Propose performance measurement solutions based on jointly defined KPIs
  • Support the CLARINS group in the various projects implemented

Loopz has implemented 2 main modules to optimize processes and collaboration efficiency

Copywriting / translation: text management


Pre-press: management of packaging, merchandising and POS documents

Key Figures

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